October 17, 2018 in Blog, News from Our Companies

Springbot Closes $15 Million in Funding to Power Marketing for SMB eCommerce

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Brooks Robinson
Brooks Robinson, founder and CEO of Springbot.

Springbot, a data-driven marketing platform for eCommerce retailers, announced it has closed $15 million in funding led by North Atlantic Capital with participation from existing investors TechOperators, TTV Capital, Harbert Growth Partners, TechSquare Labs, Forte Ventures, and Silicon Valley Bank. Springbot will use the funding to continue developing innovative solutions that support the growth objectives of small to medium-sized eCommerce merchants.

Atlanta, Georgia-based Springbot is a 2015 graduate of Georgia Tech’s Advanced Technology Development Center.

“Our success is directly attributable to the dedicated Springbot team and their passion to help SMB retailers succeed,” said Brooks Robinson, Springbot Co-founder and CEO. “We will continue delivering advanced products and solutions for merchants to fuel and grow their retail business. We appreciate the continued confidence from our investment partners and welcome North Atlantic Capital to the Springbot team.”

Since it was founded in 2012, Springbot has established itself as the leading marketing automation platform for small and medium-sized retailers by providing tools and resources typically only available to large retailers. Over the past three years, Springbot’s annual revenue has increased 1,640 percent. The company has established partnerships and platform integrations with top eCommerce shopping carts BigCommerce, Magento, Shopify and most recently WooCommerce, and continues to develop technology and solutions aimed at leveling the playing field for small and medium-sized merchants.

Earlier this year, Springbot launched Springbot Exchange, a data co-op for SMB retailers. Springbot invested significantly in new technology development and partnerships to launch the unique service. Customers have reported notable success with the first two Springbot Exchange features, Audience Expander and Onsite Abandonment, and additional features are planned for 2019.

“Using the Springbot platform and joining the Springbot Exchange has already made a significant impact on my business,” said Amber Marker, founder of motherhood-inspired apparel line Declan + Crew. “We have seen a 10X return on investment. Springbot has helped me take my business to heights I did not think were possible.”

Springbot has achieved a number of key accomplishments in 2018 including:

  • Ranked #301 in the Inc. 500 list of fastest growing U.S. companies, ranking 13th in Atlanta and 35th nationally in the software category.
  • Winner of the MarTech Breakthrough Award for Best SMB Marketing Platform.
  • Recognized as a best place to work by the Atlanta Business Chronicle for the fourth year in a row.
  • Member of the esteemed Metro Atlanta Chamber Backed by ATL program.

About Springbot

Springbot provides advanced eCommerce marketing technology for small to medium-sized retailers. We make the overwhelming task of running and tracking multi-channel marketing campaigns simple, from email and social marketing, to online ads, Amazon Marketplace and more. The key is Springbot’s integrations with Big Commerce, Magento, Shopify and WooCommerce to deliver the power of data management, marketing automation and analytics. We then take that information and make data-driven marketing recommendations specifically tailored for retailers’ needs. To learn more information about Springbot, please visit www.springbot.com or follow us on Facebook, Twitter, LinkedIn, Instagram and the Springbot blog.

About North Atlantic Capital

North Atlantic Capital provides growth capital to innovative technology companies across the United
States. Founded in 1986 and based in Portland, Maine, the firm is currently investing its fifth fund, which
is capitalized at more than $120 million. North Atlantic targets high-growth, later-stage technology
businesses with annual revenues of more than $10 million. North Atlantic has a 30-year history of
supporting rapidly growing technology companies with both equity and long-term subordinated

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