February 11, 2015 in Blog, News from Our Companies

UPDATED: Influence Health acquires BrightWhistle

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http://brightwhistle.comInfluence Health, which offers software and services to hospitals, has acquired healthcare marketer BrightWhistle for $20 million, the Atlanta Business Chronicle reported.

BrightWhistle, a Graduate Company of the Advanced Technology Development Center at Georgia Tech, helps the medical sector — doctors, hospitals and insurers — get new patients via social media and other efforts.

BrightWhistle’s co-founders, Greg Foster, who is chairman and CEO, and Chad Mallory, chief strategy officer, are both graduates of the Georgia Institute of Technology.

U.S.-based private equity firm Silver Lake, which focuses on technology investing and has $23 billion in assets under management, has a stake in Influence Health. Essex Woodlands, a health care investment firm, also has a stake in Influence Health, which is headquartered in Birmingham, Ala.

Silver Lake ad Essex Woodlands acquired Influence Health in 2012 for $100 million.

See the full Business Chronicle story at this link.

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