September 2, 2011 in ATDC News

Startup Chronicles: Evoca

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At Evoca, everyone’s voice counts. Literally.

Launched in 2006, Evoca is a leading mobile and web voice recording service that makes it easy for businesses, organizations and professionals to create and share interviews, language lessons, testimonials, opinions and expertise using any phone, Skype or online audio recorder. In the past five years, the company has seen business explode, with thousands of subscribers across the globe logging millions of recordings through the service.

“The goal of Evoca is to enable anyone to create fresh, valuable content and share it online,” said Murem Sharpe, CEO of the Savannah-based startup. “You can turn any phone – landline or mobile – into a digital recording studio. The same applies to Skype and your computer microphone. We have become an ideal tool for professionals who understand that real voices from real people make stories more compelling and genuine.”

Evoca focuses on the business-to-business and business-to-professional markets, garnering significant interest from journalists, authors, marketers, researchers, consultants and historians.  Reporters, for example, use Evoca’s technology to record phone and Skype-based interviews, with the entire conversation instantly digitized to MP3 format and stored to their accounts using a secure cloud platform. Audio recordings can be kept private or instantly posted to Twitter, Facebook, websites, blogs and other social media channels via player widgets. Playback from any computer, smartphone or tablet is possible because Evoca’s innovative “smartplayer” knows whether the listener has an iPhone, iPad, Android or BlackBerry device.

Evoca’s subscription-based service has also become popular with educators and students who want to record their voices on-the-fly and manage and share the audio files in a virtual language lab. Student-specific albums and course-based groups make organization, listening and feedback easy.

The startup also licenses Evoca Enterprise, a cloud-based Software-as-a-Service [SaaS], to enable other companies and web services to incorporate Evoca’s voice recording, management and publishing features within their own brand. This flexible solution is delivered using an API [application programming interface].

A member of ATDC for several years, Sharpe said the accelerator has played a role in Evoca’s success, providing business incubation services, networking opportunities and professional resources in both Savannah and Atlanta. The company plans to continue utilizing ATDC resources as they move into their next phase of growth. As long as people have something to say, Sharpe expects to see continued interest in Evoca’s product.

“It’s really a great audio creation tool that operates entirely in the cloud, without the need for any software installation or IT department resources,” she said.

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