March 4, 2011 in ATDC News

The Startup Chronicles: How Clearleap Saved Cable

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An executive from a cable company told me how he brought home the message of Internet television to his fellow executives. He sat the leadership team in a room with a laptop connected and said “Name a show or movie you would want to watch.” The people in the room named show after show and one after another he found the content on the Internet, no cable required.

As that cable executive so deftly demonstrated, legacy television service providers must adapt to compete with streaming services such as Netflix, Amazon Instant Video, and AppleTV. With Wi-Fi capable televisions breaking onto the market, Internet TV will become even more prominent.

ATDC company Clearleap is rescuing traditional service providers from the same fate as rabbit-eared antennas with a web-based content management system and a platform for streaming video delivery from the Internet to set-top boxes, gaming consoles, and many other networked devices and televisions.

Clearleap was founded in 2007 by Braxton Jarratt and John Vecchio who sold their interactive television distribution and management company, N2Broadband, to Tandberg Television for $120 million in 2005. Clearleap has raised over $16 million since inception and has won an impressive list of customers including Verizon and Bresnan.

The business model for television delivery is rapidly moving away from traditional linear channels delivered over cable, satellite, and the airways. On demand content delivered over the Internet is the way of the present and the future. Clearleap is the savior of service providers trying to turn the ship and adjust to the disruption of a decades old market.

earleap’s Stream On Demand solution enables television service providers to compete with third party streaming services by streaming content directly to connected set-tops, devices, and TVs. Plus, the solution intelligently manages bandwidth on your network, enabling you to access larger libraries of content while delivering video with improved quality all over the high speed data path.



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