January 25, 2011 in ATDC News

BLiNQ Media Acquires Firecracker Digital

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BLiNQ Media has acquired Firecracker Digital Group, the largest digital advertising sales representation firm in the Southeast. BLiNQ’s merger with Firecracker solidifies a partnership that has been in place since 2010. The two companies decided to join forces based on their mutual success, strong cultural fit, and tremendous growth opportunities.

Since 2008 Firecracker has cultivated strong customer relationships and social media savvy. Prior to the acquisition, BLiNQ and Firecracker churned out innovative Facebook advertising campaigns, including projects with ad agency 22squared for Baskin-Robbins, Buffalo Wild Wings, Florida’s Natural and Shoe Carnival. The deal will bring this expertise and BLiNQ’s Southeast sales in house and increase BLiNQ’s ability to serve customers with high-performance Facebook campaign management solutions.

BLiNQ Media, an ATDC company, is a pure-play Facebook media and technology company and is one of only nine companies globally to have official access to the Facebook Ads API. Since its launch in mid-2010, the BLiNQ Facebook ad manager BAM has processed over 4.1M transactions for more than 50 agency clients.

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