December 10, 2010 in ATDC News

The Startup Chronicles: BLiNQ Media

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Companies are seeking to make advertising on Facebook pay off, and BLiNQ Media has charged to the rescue. BLiNQ, an ATDC member company, has taken the strategic high road by focusing solely on being really good at monetizing Facebook advertising. Twitter, LinkedIn, and Foursquare are left in the cold, at least for the moment.

BLiNQ’s strategic direction is paying off. BLiNQ Media has experienced blazing growth in the second half of 2010. Since its launch in late June, the BLiNQ Facebook ad manager BAM has processed over 4.1M transactions for more than 50 agency clients.

BLiNQ Media pioneered social engagement advertising and cost per social action and is one of only nine companies globally to have coveted official access to the Facebook Ads API. Clients such as AT&T, Delta Air Lines, ING, Razorfish, and Turner Media rely on BLINQ to manage their Facebook advertising. From offices at TechSpace in New York and Technology Square in Atlanta, BLiNQ supports leading ad agencies such as GroupM, OmnicomMediaGroup and Publicis.

Founder Dave Williams recently received the 2010 Technology Marketing Award For Lifetime Achievement for his contributions to the Atlanta digital marketing community, accomplishments at BLiNQ, and as co-founder and chief strategist for 360i. 360i, one of the country’s leading search marketing firms, was recognized by Advertising Age as one of the “Hottest Digital Agencies,” honored by Google as its #1 US partner with its Marketing Machine Award, and named the 2007 Search Agency of the Year by OMMA.

BLiNQ’s position as a pure-play Facebook media and technology company sure looks smart to us. All those advertising agencies reaping the rewards of optimizing their clients’ Facebook campaign performances surely agree.

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