August 3, 2010 in News from Our Companies

PlayOn! Scores $2.8 Million

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PlayOn! Sports has closed a $2.8 million Series B financing. Series A investors Buckhead Investment Partners and Imlay Investment teamed up with newcomer Hamilton Ventures on the round. PlayOn will use the funding to support its rapid growth and leadership position in the high school sports category.

The PlayOn concept was born in 2005 when then Turner Broadcasting executive David Rudolph wanted to watch an ACC football game. Despite it being a divisional matchup, the game wasn’t even televised. A few years later David used the proceeds from a Series A funding to acquire the assets of PlayOn from Turner. After bringing together a strong team to execute, PlayOn shifted its focus to the high school market and signed its first high school association in the spring of 2009.

Since then the company has experienced rapid growth, expanding to 10 states and more than 10,000 events. Through partnerships with state high school athletic associations and individual high schools within those states, PlayOn has become the nation’s leader in producing, distributing, and monetizing video content in the high school category.

Congrats to David and the rest of the PlayOn team. When they first came to Tech Square in 2008 they brought a lot of energy to the incubator. Soon will be moving into the largest suite at ATDC. With this growth financing they may outgrow that space in no time.




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