November 30, 1999 in Uncategorized

Writing a Compelling Executive Summary

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Most investors don’t want to read a business plan. They want to read your executive summary to quickly determine if they want to learn more about your business. Your executive summary is the first (and sometimes only) thing seen by investors, advisors or others.

It’s important that your summary creates the right first impression. Garage Technology Ventures has written a how-to on creating a compelling executive summary (download the PDF here). The article covers the key components of a good summary:

  1. The Grab
  2. The Problem
  3. The Solution
  4. The Opportunity
  5. Your Competitive Advantage
  6. The Model
  7. The Team
  8. The Promise
  9. The Ask



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