November 30, 1999 in SBIR/STTR News

Sell Yourself!

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You’ve decided on a SBIR or STTR topic.  You know the problem you are going to solve and how you’re going to solve it.  You’ve determined there is commercial potential for the resulting technology (a market need AND someone who will actually buy it!).  Now, you need to impress the reviewers with the qualifications of the PI and the whole Research Team.

Your objective is to convince reviewers that the Principle Investigator (PI) and each proposed individual on the Research Team meets, and hopefully exceeds, the qualifications required to complete the research and manage the project.

Reviewers will be asking, “Does he/she have the appropriate or required educational background?” “What work has he/she performed that is similar to the work that he/she will be doing with the proposed research?” This is not a flippant cut-and-paste of the bios on your company website—it needs to be well thought out.

Have you ever applied for a job and tailored your resume to meet those position requirements?  Have you ever written a cover letter describing your specific qualifications for that position?  If so, then you’ve had practice—you will do pretty much the same thing for each of the resumes going into your proposal. This is your opportunity to sell yourself and your Team as THE person(s) for THIS job!  Don’t stretch the truth, but make your bio relevant to the research. 

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