November 30, 1999 in News from Our Companies

PlayOn Kicks Off

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If you have not seen the news from The Atlanta Business Chronicle or TechJournal South, 2080 Media (aka PlayOn Sports) has raised $3 million in a round led by Imlay Investments with Noro-Mosely Partners participating.  What you may not have heard is that ATDC Entrepreneur in Residence MIke Eckert is going to be joining PlayOn's board along with Greg Foster of NMP.   What I know that you have not heard is that the company joined ATDC last week.

PlayOn is a digital media company providing an end-to-end solution for the production, management, and distribution of professional quality TV-like live events over the Internet at a fraction of the cost of traditional television.  Led by David Rudolph, the company is technology and asset spin out from Turner Broadcasting.  More then four years has been spent testing and perfecting the PlayOn platform. 

PlayOn's initial market focus will be on sports content.  The company has seen demand from organizations such as universities, high schools, and leagues to generate media exposure for their sports and programs.  Aside from the direct financial benefit the exposure provides, it also has a positive effect on recruiting, alumni cultivation, and general awareness.  Media entities have also desire the exclusive sports content that PlayOn enables them to create and distribute.

PlayOn is shooting for the big space between user generated content at YouTube quality and what you see on ESPN every day.  Should be an exciting to watch the game unfold.

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