November 30, 1999 in Uncategorized

Acronym Soup: M

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Market – The opportunity to buy or sell; the extent of demand for merchandise.  The market niche you should participate in should reach at least several hundred million within 3-5 years and, ideally, your company can become a leading player in a large market. 

Market Segmentation – A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action.  For example, an athletic footwear company might have market segments for basketball players and long-distance runners.  As distinct groups, basketball players and long-distance runners will respond to very different advertisements. 

Mentor – 1. a wise and trusted counselor or teacher; 2. an influential senior sponsor or supporter

MMM – Morris, Manning, and Martin – a leading technology law firm in Atlanta

MOUMemorandum Of Understanding – A legal document outlining the terms and details of an agreement between parties, including each party’s requirements and responsibilities.  The MOU is often the first stage in the formation of a formal contract. An MOU is far more formal than a handshake and is given weight in a court of law should one party fail to meet the obligations of the memorandum. 


  • Magic – The ATDC conference room, Magic, is named to describe a company’s "secret sauce" or its proprietary technology that will, along with other company strategies, create a unique offering in the marketplace.
  • Management – The ATDC conference room, Management, is named in honor of the successful companies that are run by management with experience in the industry and/or the technology critical to the business.  ATDC entrepreneurs include first-timers and serial entrepreneurs.
  • Mettle – The ATDC conference room, Mettle, is named to inspire courage and fortitude.  ATDC seeks a diverse set of member companies who will take advantage of our services and connections.  Members who want to share experiences and expertise with the community are a good fit. 
  • Money – The ATDC conference room, Money, reminds entrepreneurs of the importance of having capital to grow and to sustain their business.  Because one of the top causes of business failure is a lack of capital, it is important that companies have a business that can generate good cash flow to sustain growth.  Also, investors typically look for entrepreneurs to put their own money or sweat equity into a business before they will consider investing.

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