November 30, 1999 in ATDC News

Getting Social Online

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ATDC has a little speaker series on a variety of subjects that are of interest every week on Wednesdays during lunch that we call "Brown bags".  Typically anywhere from 10 to 35 people attend.

Next week Josh Hallett of Hyku is coming in to discuss how social media is changing the way people communicate, consume media, and interact with businesses.  He is going to be providing an overview of the current social media landscape: blogs, podcasts, wikis, and then address how companies can effectively reach out to online communities by creating and implementing an engagement strategy.

Key takeaways from the session will include:

  • How to use blog search tools along with RSS news readers to monitor current trends and issues within the blogosphere that are related to your organization.
  • How to identify the key blogs and bloggers within your industry and how to put together an effective engagement strategy with them.
  • How to develop effective strategies to publicize your blog and gain RSS feed subscribers.

Since Josh is a pretty accomplished speaker we are going to try something a little different.  We are going to open up this session to the general entrepreneurial community.  If you are interested in attending you need to contact me.  lance at atdc dot org.  Space is limited.

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