November 30, 1999 in News from Our Companies

Flux Media

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Flux Media has joined ATDC.  Flux has spent over two years developing testing and refining their flagship product Centrafuse.  Centrafuse is an integration platform that enables consumers control of separate applications and functions through one common interface.  If you think of Centrafuse as a configurable, Internet enabled, feature rich universal remote for all the separate electronic devices you use you would have a good picture in your mind of what the product can do.  But sometimes real pictures can tell a better story.

Here is an example of a car cockpit without Centrafuse.


And this is how Centrafuse cleans things up:


As you can guess, automotive is a key vertical market for Flux.  So is home automation.  They are currently selling Centrafuse to directly to enthusiasts and they signed some key distributions deals.  On the table next are some rather large OEM deals.  With all this activity Flux is looking to close out an angel round this spring.

We met Eric Breier and the Flux team during the CapVenture program last fall.  Eric believes that the program really moved Flux along and was a great way to get to know ATDC and how the incubator increases the probability of startup success.  Congrats to the entire Flux team for joining ATDC!

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