November 30, 1999 in Uncategorized

What’s Your Position?

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Clearly articulating what your company does and why it is unique is a requirement for any successful startup company.  One tool to achieve this objective is a positioning statement.

A positioning statement is a short claim that defines the benefits you offer to your customers while expressing the essence of your business in a way that is clear, concise, and compelling.  It is an important instrument that helps you with your market placement and leads to:

  • A strong differentiator between you and your competitors
  • Consistent communication of your message
  • Increased effectiveness of your fundraising, marketing, product development, and sales efforts

PeachSeedz recently opened a library which contains documents and templates of interest to startups.  The Best Practices: Positioning Statement document can help you create a positioning statement for your company.  You and your team can use this simple tool to guide you through the creative process and ensure a strong, effective message. 

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