About this Event

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Join your fellow ATDC Accelerate founders and CEOs together with members of the ATDC team for a virtual and interactive discussion.

Registration

• Accelerate CEOs can click here to preregister.

On July 8th at 5-6pm, ATDC Portfolio Companies are invited to hear all about Venture Atlanta 2020, which will be held virtually on October 21-22.

Venture Atlanta’s CEO Allyson Eman and Company Recruitment Committee Member Steve Quehl, will explain how the dully digital format will stream live for two days delivering immersive experiences and opportunities to connect with VCs from all over the US (and maybe beyond).

Allyson and Steve will also be available to answer questions, explain changes to the application process, and the ongoing benefits the new platform provides for participating companies.  The deadline to apply is August 28th.

Registration Link

• ATDC Accelerate and Signature companies can click here to register.

Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?

Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

After this program, you will have identified the core of your business model – your customer segment and value proposition. Or you may discover there isn’t one. And that’s OK too. It’s better to find out now than after spending years and a fortune only to find out you were wrong.

How does it work?

1. Multi-week intensive program. You should commit to attend every week.
2. Each week, make assumptions about what needs to be true about your business model to succeed.
3. Design tests to disprove each assumptions.
4. Collect data and interpret the results.
5. Update your business model canvas based on what you have learned.
6. Present your findings to the teaching team and get thoroughly thrashed.
7. Repeat.

You will be expected to talk to at least 10 potential customers each week.

REGISTRATION LINKS

Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.

• Click here to register.

About the event

In our next HealthTech Huddle on Thursday, July 9th, at 5 pm, we will discuss “Healthcare Sales in a COVID19 Environment.” Social distancing requirements have impacted how healthcare organizations sell to hospitals and physicians. This session aims to examine how pharmaceutical and medical device companies are pivoting their sales activities to be successful in this new environment.  Joining us will be Sandy Donaldson from UCB and Joseph Talarico from Avail Medsystems. By participating, startups should learn how to pivot their sales activities to gain more market traction in today’s healthcare environment.

About Joseph Talarico, JD

Director of Strategic Accounts @ Avail Medsystems.  Prior to working for Avail Joseph worked for three medical surgical robotic start-up companies: Intuitive Surgical; Titan Medical; and Medtech Surgical.  Joseph has spent 20 years selling strategic technology platforms into the Urology, Gynecology, Thoracic, Cardiac, and General surgery specialties.

About Sandy Donaldson, MBA

Responsible for the leadership of UCB’s global Operational Excellence Omnichannel teams. Sandy aims to connect UCB, Patients and Health Care Providers with information, services and solutions that deliver enhanced patient value and surpass their experience expectations.

Registrations

• Click here to register on Eventbrite.

A talented and diverse group, ATDC Signature entrepreneurs are always willing to help their peers by sharing their first-hand experiences. The CEO Roundtables play an important part in the ATDC Signature experience and are often cited as one of the biggest benefits of being an ATDC Signature company.

Every week, ATDC Signature CEOs gather for peer-to-peer networking and peer learning. The ‘closed door’ roundtables are designed to enable ATDC entrepreneurs to discuss their business and technology challenges, successes, and failures.

This event is for ATDC Signature CEOs only and is not open to the public.