Come and learn what ATDC is all about! At this info session you will learn more about ATDC  membership and qualifications, find out about member benefits, and how to make the most of your membership.

REGISTRATION LINKS

• Click here to register.

Open to founders of technology startups.  Course is taught by ATDC. Register online here.

Eight weeks of everything a founder should know to get from idea to product-market fit – each topic below represents a Wednesday lunch and learn session.  Format includes some group instruction and then small group support with mentors and subject matter experts. 

1. Crafting your business and value hypothesis 
2. The Art of the Interview (how to ask the right questions)
3. Finding Interviewees (B2B, B2C)
4. Market Segmentation + Market Entry Points
5. Business Model Canvas
6. Customer Personas
7. Pivot or Persevere
8. Next steps on the journey

About our Speaker: The Advanced Technology Development Center (ATDC) at Georgia Tech is Georgia’s technology incubator. Founded in 1980, ATDC has developed a global reputation for fostering technological entrepreneurship. Forbes named ATDC to its list of “Incubators Changing the World” in 2010 and 2013, alongside Y Combinator and the Palo Alto Research Center.

Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?

Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

After this program, you will have identified the core of your business model – your customer segment and value proposition. Or you may discover there isn’t one. And that’s OK too. It’s better to find out now than after spending years and a fortune only to find out you were wrong.

How does it work?

1. Multi-week intensive program. You should commit to attend every week.
2. Each week, make assumptions about what needs to be true about your business model to succeed.
3. Design tests to disprove each assumptions.
4. Collect data and interpret the results.
5. Update your business model canvas based on what you have learned.
6. Present your findings to the teaching team and get thoroughly thrashed.
7. Repeat.

You will be expected to talk to at least 10 potential customers each week.

REGISTRATION LINKS

Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.

• Click here to register.

A talented and diverse group, ATDC Signature entrepreneurs are always willing to help their peers by sharing their first-hand experiences. The CEO Roundtables play an important part in the ATDC Signature experience and are often cited as one of the biggest benefits of being an ATDC Signature company.

Every week, ATDC Signature CEOs gather for peer-to-peer networking and peer learning. The ‘closed door’ roundtables are designed to enable ATDC entrepreneurs to discuss their business and technology challenges, successes, and failures.

This event is for ATDC Signature CEOs only and is not open to the public.

The Alpharetta Startup Circle is open to all ATDC members. It is an organized, freewheeling discussion among early stage entrepreneurs, ATDC Mentors, and Catalysts. Periodically, outside guests join us to bring their particular areas of expertise and experience to the table.