Most concept-stage startups fail because they focus more on how to deliver a product than on the needs of people buying it. This course provides a concentrated overview of the Customer Development Process, Business Model Canvas and Minimal Viable Product. By understanding customers, startups reduce the risk of failure. This class is the first in the Customer Discovery Badge Program, and it should be followed with Customer Discovery Tools.

You are welcome to bring your own lunch.

REGISTRATION LINK

This course is a prerequisite for Customer Discovery Tools and Customer Discovery Lab. You are only required to take it once.

• Click here to register.

As sponsors of the ATDC,  Morris, Manning & Martin (MMM) is hosting a Fund of the Month Series in 2021 whereby select funds will be invited to do a fireside chat. It will give ATDC’s startups an opportunity to speak with capital sources from across the country, and it will give the fund chance to market itself to the ATDC’s startups.

MMM Partner Larkin Ellzey will interview Cliff Holekamp of Cultivation Capital on Tuesday, December 7 from 12:00 p.m. – 1:00 p.m. Cultivation Capital invests from the Series Seed through the Series B to help companies navigate the many challenges of managing hyper growth.

About Morris, Manning & Martin

Morris, Manning & Martin (www.mmmlaw.com) is an Atlanta-based national law firm delivering value-added legal services to fast-growing technology and tech-enabled businesses throughout the company lifecycle. MMM’s Corporate Tech Group has closed hundreds of VC, private equity and M&A deals. In addition to corporate finance, MMM’s practice areas include technology agreements, patent/IP, employment, international, IoT, open source, blockchain and dispute resolution. Through MMMs expansive network, the firm helps companies grow by connecting tech clients with sources of capital, management talent, key advisors, strategic partners and other experienced entrepreneurs.

Registration

• Click here to register for this event.

Come and learn what ATDC is all about! At this info session you will learn more about ATDC  membership and qualifications, find out about member benefits, and how to make the most of your membership.

REGISTRATION LINKS

• Click here to preregister.

ATDC and the Atlanta Technology Angels (ATA) have partnered for this five-part workshop that focuses on the final steps required to prepare for talks with investors. Members of the ATA will be leading the discussion, giving attendees an invaluable opportunity to learn from and interact with some of the region’s top angel investors.

During Investor Readiness Part 5, eligible ATDC entrepreneurs will have the opportunity to present to experienced investors from the Atlanta Technology Angels and receive feedback. If all goes well, you could be invited to make a formal presentation at a future member meeting of the ATA – or be referred to other potential resources.

Registration Link

• Click here to register. 

Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?

Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

After this program, you will have identified the core of your business model – your customer segment and value proposition. Or you may discover there isn’t one. And that’s OK too. It’s better to find out now than after spending years and a fortune only to find out you were wrong.

How does it work?

1. Multi-week intensive program. You should commit to attend every week.
2. Each week, make assumptions about what needs to be true about your business model to succeed.
3. Design tests to disprove each assumptions.
4. Collect data and interpret the results.
5. Update your business model canvas based on what you have learned.
6. Present your findings to the teaching team and get thoroughly thrashed.
7. Repeat.

You will be expected to talk to at least 10 potential customers each week.

REGISTRATION LINKS

Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.

• Click here to register.

Congress made the R&D credit permanent and they enhanced it!. The Enhancements are particularly attractive for startup companies who will be able to use the Federal credit to offset FICA payroll withholding, and that’s not all! Also learn how to identify and gather supporting documentation to meet recent changes.

This session will be taught by Frank Battaglia a Senior Manager at Aprio. You can read more about Frank here.

Registration Link

• Click here to preregister for December 13th.