The Alpharetta Startup Circle is open to all ATDC members. It is an organized, freewheeling discussion among early stage entrepreneurs, ATDC Mentors, and Catalysts. Periodically, outside guests join us to bring their particular areas of expertise and experience to the table.

Registration 

• Get in touch with the team at Tech Alpharetta to get signed up. 

Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?

Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

After this program, you will have identified the core of your business model – your customer segment and value proposition. Or you may discover there isn’t one. And that’s OK too. It’s better to find out now than after spending years and a fortune only to find out you were wrong.

How does it work?

1. Multi-week intensive program. You should commit to attend every week.
2. Each week, make assumptions about what needs to be true about your business model to succeed.
3. Design tests to disprove each assumptions.
4. Collect data and interpret the results.
5. Update your business model canvas based on what you have learned.
6. Present your findings to the teaching team and get thoroughly thrashed.
7. Repeat.

You will be expected to talk to at least 10 potential customers each week.

REGISTRATION LINKS

Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.

• Click here to register.

More than any other topic, when an ATDC company wants to talk marketing they want to talk content marketing. Part of the reason is because it’s a broad topic. White papers, Clubhouse, YouTube, social and so much more. How do you create the content? How do you best distribute the content? What’s the best cadence?

Do you feel a little overwhelmed by it all? Good news is you’re not alone. Most ATDC companies want to do it more (or at all), but get stuck starting.

As the kids on YouTube say, “let’s talk about that.” We’re going to host a portfolio-only roundtable to about ideas for starting and improving your content marketing strategy.

Join us and share your thoughts and learn from others trying to do it right.

Registration link:

• ATDC Accelerate and Signature startup teams can click here to register. 

The Alpharetta Startup Circle is open to all ATDC members. It is an organized, freewheeling discussion among early stage entrepreneurs, ATDC Mentors, and Catalysts. Periodically, outside guests join us to bring their particular areas of expertise and experience to the table.

Registration 

• Get in touch with the team at Tech Alpharetta to get signed up. 

Come and learn what ATDC is all about! At this info session you will learn more about ATDC  membership and qualifications, find out about member benefits, and how to make the most of your membership.

REGISTRATION LINKS

• Click here to preregister.

Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?

Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.

After this program, you will have identified the core of your business model – your customer segment and value proposition. Or you may discover there isn’t one. And that’s OK too. It’s better to find out now than after spending years and a fortune only to find out you were wrong.

How does it work?

1. Multi-week intensive program. You should commit to attend every week.
2. Each week, make assumptions about what needs to be true about your business model to succeed.
3. Design tests to disprove each assumptions.
4. Collect data and interpret the results.
5. Update your business model canvas based on what you have learned.
6. Present your findings to the teaching team and get thoroughly thrashed.
7. Repeat.

You will be expected to talk to at least 10 potential customers each week.

REGISTRATION LINKS

Both Customer Discovery Theory and Customer Discovery Tools are prerequisites to Customer Discovery Lab. Please take Customer Discovery Theory first which is offered the second and fourth Tuesday of every month. Once you begin Customer Discovery Lab, you are then expected to attend every subsequent Thursday until you graduate.

• Click here to register.