PlayOn! Sports has closed a $2.8 million Series B financing. Series A investors Buckhead Investment Partners and Imlay Investment teamed up with newcomer Hamilton Ventures on the round. PlayOn will use the funding to support its rapid growth and leadership position in the high school sports category.
The PlayOn concept was born in 2005 when then Turner Broadcasting executive David Rudolph wanted to watch an ACC football game. Despite it being a divisional matchup, the game wasn’t even televised. A few years later David used the proceeds from a Series A funding to acquire the assets of PlayOn from Turner. After bringing together a strong team to execute, PlayOn shifted its focus to the high school market and signed its first high school association in the spring of 2009.
Since then the company has experienced rapid growth, expanding to 10 states and more than 10,000 events. Through partnerships with state high school athletic associations and individual high schools within those states, PlayOn has become the nation’s leader in producing, distributing, and monetizing video content in the high school category.
Congrats to David and the rest of the PlayOn team. When they first came to Tech Square in 2008 they brought a lot of energy to the incubator. Soon will be moving into the largest suite at ATDC. With this growth financing they may outgrow that space in no time.
On Thursday October 15 at the swank Hotel Palomar in Midtown Atlanta.
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Neurotic Media, the leading provider of online and mobile entertainment download solutions, has announced the launch of its 2009 Holiday MP3 Special promotion. The promotion includes a private-label mini-site with over ninety top-quality well-curated downloads of Holiday classics and standards, coupled with private-label plastic cards, all available for unbeatable rates.
“What better gift to give out for the Holidays than the empowering gift of music?” says Meredith Marconi, Senior VP of Sales and Marketing at Neurotic Media. “Music carries great tangible value for the user and it communicates edginess about your brand. You can give music away using plastic cards that are custom-branded for your company, redeemable on a mini-site that is also custom-branded for you – and on which you collect priceless information about customers and partners during the login process.”
Neurotic Media deployed a demo-site that showcases the special-rate catalog. The catalog features selections such as Tchaikovsky’s Nutcracker by the London Symphony Orchestra, and other standards such as Silent Night, Deck the Halls, Joy to the World, Ingle Bells, and much more.
“A good example of how the program can be used is the idea of a Gift-with-Purchase incentive program,” Meredith adds. “If your average customer spends say $100, is it worthwhile to spend a few dollars to incentivize them to spend $150? And, capture their personal data in the process and enroll them in your mass email list?”
The program is offered to various size businesses during the Holiday season, and the mini-sites offered through the program will be live until the end of Q2 2010. Interested parties are invited to contact Meredith Marconi at Neurotic.