Startup Chronicles: Merlin Mobility

When it comes to product instructions and owner’s manuals, many consumers painstakingly pore over them during assembly, only to stuff them into drawers or in the trash when no longer needed. If Margaret Martin has her way, those print booklets will soon be a thing of the past, replaced by a more portable, visual application that makes following instructions painless.

“It wasn’t so long ago that people kept maps in their cars and pulled one out to figure out their location. Now everything is on a device that’s carried around,” said Martin, the President and CEO of Merlin…