A 2018 pet owners survey carried out by the American Pet Products Association (APPPA) shows the internet as a leading resource for prospective pet owners learning of future pets. Furthermore, 34% of households obtain dogs through breeders. However, households searching online for a purebred puppy can unknowingly purchase from an irresponsible breeder or a corrupt, high-volume breeding facility (“puppy mill”). When someone obtains a dog through an irreputable source, it costs an estimated $2,000 in veterinarian bills due to health complications. On the other hand, breeders are dissatisfied with the current online advertising solutions. In interactions with potential customers, 87% noted they have little technological expertise, and over 50% noted they find their own websites and current online listing sites (comparable competitors) too difficult to use. Additionally, breeders spend a significant amount of time researching prospective owners to ensure dogs go to quality homes. PuppyFax provides breeders with an online presence that reflects the quality of their puppies and matches prospective owners with only the very best breeders. The website is designed with an intense focus on a great user experience. Besides just saving time, PuppyFax will help place each puppy in loving homes that is fit for the buyer’s lifestyle. The company strives to be the “gold standard” in finding a happy, healthy pup, where no one would dare get a puppy without checking its PuppyFax first.
PuppyFax’s main services are as follows: A) PuppyFax Breeders: where breeders can seamlessly create personalized profiles, upload valuable content and updates, be discovered by new buyers, and communicate with past buyers. Also, breeders can input their ideal buyer preferences, so unrealistic buyer-breeder connections will be filtered out. B) PuppyFax Buyers: where prospective owners can search a community of PuppyFax certified breeders, directly communicate with breeders, and access electronic medical and pedigree records of each puppy. Buyers will not worry about the legitimacy or reputability of breeders when browsing the PuppyFax community. Instead of just a transaction, PuppyFax makes choosing a dog an experience that customers will remember.