Mogean is a word that we made up to describe what we do and stands for Mobile Geospatial Analytics. Mogean is an advanced consumer behavior analytics platform and is the industry leader in geo-spatial intelligence. Mogean unlocks the power of location data from mobile devices to provide greater consumer insights and enhanced security for retailers and brands.
30% of US adult lives are captured digitally and that behavior is visible to businesses and marketers. Until now, 70% of US adults’ waking hours were not observed digitally, leaving around ten hours of behavior each day that is invisible to businesses and marketers. Smartphones are fast becoming a surrogate for consumers’ identities and are usually always attached to their owners. Location data is created continuously in the background of mobile devices while consumers live their everyday lives. Mogean captures the forgotten about abundant resource from consumers’ smartphones. Location data exhaust from mobile devices is occurring everywhere all the time around us. Mogean transforms mobile location data from smartphones into advanced consumer analytics. Beyond knowing more about consumers, Mogean analytics represent the new gold standard for actively preventing identification fraud based on confirmed individual life patterns.
After years in Corporate America as big data analytics solution domain experts for global Fortune 100 companies, Mogean’s cofounders built the platform to reveal everyday consumer behaviors were previously unknown. The C-Suite question that Mogean addresses is… “If you could understand what your customers actually do when they are not interacting with you, what strategies would be planned and invested in differently?”