Eletype

All marketers claim they want to generate a Return On Marketing Investment (ROMI), but it is the only investment that a company makes that isn’t treated like an investment. We thought “shouldn’t this investment be managed like every other financial investment?”

We believe marketers should treat their media budget like an investment portfolio. Budget allocation and planning should be based on data analysis, not assumptions. Our solution monitors campaigns and balances budget allocation to increase return on marketing investment while simultaneously reducing overall marketing costs and accurately forecasting future results. Our Dynamic Budget Allocation software integrates directly with today’s leading digital ad platforms. Our software uses marketing metrics, social listening, and advanced proprietary algorithms (AI/ML) to automatically optimize campaign budgets across all digital channels.