ATDC is a collection of like-minded entrepreneurs. Wherever you are – whether it’s the concept stage, the growth stage, or wrestling with a pivot – chances are you’ll meet a peer who has been there. We understand the power and importance of community, and ATDC-organized events help our community come together.
Most technology startups fail. Why? They start executing before they have a sound business model. What about you? Have you discovered a scalable and profitable business model yet?
Customer Discovery Lab is a Customer Discovery Bootcamp designed for entrepreneurs. Customer Discovery Lab uses a combination of teaching methodologies from Customer Discovery (get out of the building), Lean Startup (iterative loop of experimentation), Startup Engineering (disprove your assumptions) and the Business Model Canvas to uncover your compelling business model.
After this program, you will have identified the core of your business model – your customer segment and value proposition. Or you may discover there isn’t one. And that’s OK too. It’s better to find out now than after spending years and a fortune only to find out you were wrong.
How does it work?
Multi-week intensive program. You should commit to attend every week.
Each week, make assumptions about what needs to be true about your business model to succeed.
Design tests to disprove each assumptions.
Collect data and interpret the results.
Update your business model canvas based on what you have learned.
Present your findings to the teaching team and get thoroughly thrashed.
You will be expected to talk to at least 10 potential customers each week.
Once you begin Customer Discovery Lab you are then expected to register for and attend every subsequent Thursday until you graduate.
Clint Crosby, a shareholder at Baker Donelson, concentrates his practice in intellectual property and the representation of emerging and growth companies. In addition to IP protection counseling and litigation, he acts as outside general counsel for many of his emerging company clients advising them on formation, intellectual property and business and employment agreements.
In addition to ATDC’s staff, a dynamic team of volunteer ATDC mentors is available to advise ATDC Educate members and companies in the ATDC portfolio. Mentors will be in the ATDC Lobby every Thursday from 2 pm – 5 pm.